Increase customer satisfaction? Reduce effort.

One might wonder how many times customer call up a company, after they have already visited the website. These numbers don't show up in KPI reports and metrics such as average handling time and first time resolution. But one can take into account the effort a customer has to take to have an issue solved or a question answered. Take a look at this example, pretend it is your company:

Increase your sales results

Customer Process Management (CPM) is focussed at customer contact processes and the continuous improvement of internal customer processes. CPM results in an increase in customer satisfaction, productivity and operating profits. Unique marketing and sales opportunities arise by making available all relevant customer information to customer contact employees.